Credit Agricole – Mobile banking app CA24

My Role
Team setup

The bank needed to build a new application from scratch to support the new strategy, enhance brand recognition, and attract new customers. The existing application, designed years ago based on past banking trends and user experience patterns, was nearing the end of its typical lifecycle for digital banking products. A complete overhaul was necessary, not just a refresh.

Joining the initiative mid-project, I led a team of designers from both banks and Efigence. My goal was to articulate a clear, innovative vision for future modules and ensure its execution through designs. I managed task assignments, monitored design quality, and facilitated design critique meetings, challenging designers to achieve the best solutions.

CA24 awarded in Singapore on Global Tech Awards
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CA24 awarded on WaysConf Awards
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